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The Zhejiang Provincial Development and Reform Commission recently announced the first batch of provincial-level central towns (for mountainous and island counties) in the new round, with 13 towns in Lishui City making the list.
The selected 13 towns in Lishui span nine counties (cities, districts), including three towns from Qingtian County, two each from Jinyun County and Longquan City, and one from each of the other counties and districts.
According to the notice from the Provincial Development and Reform Commission, after being designated as provincial-level central towns, relevant provincial departments and cities/counties (districts) will increase support for these towns in alignment with the deployment requirements of using the “Thousand-Village Demonstration, Ten-Thousand-Village Improvement” project to drive urban-rural integration, narrow the “three major gaps”, and advance common prosperity as a pilot demonstration. Efforts will focus on accelerating the formulation of “one town, one policy” and jointly cultivating a group of agricultural powerhouse towns, industrial heavy towns, commerce strong towns, and culturally renowned towns.
In Jinyun County, the selected towns are Huzhen Town and Xinjian Town. Huzhen Town is the main battlefield and growth engine for Jinyun’s eco-industrial development and is hailed as the “Capital of Sawing Machine Beds in China”. Since being listed as one of the first provincial small-city cultivation pilot towns in 2010, Huzhen has focused on integrating industry and urban development while advancing eco-industrial growth. The town’s industrial output value above the designated scale has exceeded 20 billion yuan, forming an industrial cluster encompassing over 1,000 industrial enterprises, including 124 national high-tech firms and 283 technology-based SMEs. Xinjian Town, known as the “Granary of Jinyun” and “Hometown of Muscovy Ducks”, has earned honors such as the provincial model for “Rural Scholarly Traditions in Western Jinyun” and a provincial-level green agricultural development demonstration zone. In recent years, Xinjian has adhered to a “triple-industry integration” development path, promoting industrial linkage with Lishui High-Tech Zone, and gradually shaping a thousand-acre industrial platform. Leveraging its unique resources of “bamboo on the mountains, ducks in the water, and vegetables in the fields”, the town has established one national Muscovy duck breeding farm, accounting for 70% of the county’s duck population, while building a fully integrated Muscovy duck industry chain—dubbed “leaving no feather unused”—that radiates to upstream and downstream enterprises in 18 towns (subdistricts) as well as Lishui, Jinhua, Guangxi, and Guangdong, benefiting over 10,000 farmers.
Another selected town, Shilian Town in Suichang County, has actively advanced agricultural industries such as tea, hybrid rice, and edible fungi, as well as food processing and traditional Chinese medicine health industries. Through deep collaboration with research institutions like the Zhejiang Academy of Agricultural Sciences and Zhejiang A&F University, the town has fulfilled grain production and camellia oil supply tasks while enhancing the industrialization and branding of high-quality specialty products like chrysanthemum rice, bamboo shoots, and indocalamus leaves. In 2024, the total collective income of village-level economies reached 7.543 million yuan. Additionally, Shilian Town has anchored its efforts in creating an integrated agricultural-cultural-tourism demonstration zone, developing immersive rural tourism formats featuring “one village, one specialty; one season, one experience”. By planting over 1,000 mu of colorful rapeseed flowers and supporting projects like sightseeing, tea-boiling gatherings, and agricultural study tours, the town has deepened its cultural essence, promoting consumption scenarios centered on “Banchun Quannong” (Spring Plowing Encouragement Ceremony) and “Kunqu Shifan” (Ten-Tone Kunqu Ensemble Music), achieving dual growth in cultural consumption and tourism economy
Chongtou Town in Yunhe County, another selected town, is also dedicated to agricultural-cultural-tourism integration. As the core “terraces” town in Yunhe’s “one city, one lake, one terraces” master plan, Chongtou leverages China’s first terraced-field-type 5A-level scenic spot to launch tourism themes like “flower viewing + markets” and “terraces + study tours”, enriching tourism products and creating unique consumption scenes that attract visitors nationwide to “check in”, transforming “cultural-tourism traffic” into “consumption growth”. Currently, the town has developed over 180 agritainment (homestay) businesses, with an average annual revenue exceeding 200,000 yuan per household, and an average annual income of 31,000 yuan for farmers in scenic villages.
Moving forward, Lishui will seize policy opportunities, focusing on four key areas—industrial development, infrastructure, public services, and ecological environment—to formulate high-standard “one town, one policy” implementation plans, driving leapfrog high-quality development in central towns of mountainous counties.